Guides
How AI recommends hotels, and what to do about it
Travelers increasingly ask ChatGPT, Gemini, Claude and Perplexity where to stay, and those assistants answer with a short list of hotel names rather than a page of links.
These guides explain how that list gets built and what a property can do to be on it. Some cover what applies to any hotel, such as how to check whether you appear at all. Others go city by city, because the questions travelers ask about Lisbon are not the questions they ask about Bangkok, and the signals that decide the answer shift with them.
- GuideDoes ChatGPT recommend my hotel?How to check in ten minutes, what to look for in the answers, and what to do if your hotel is not there.
- LisbonHow AI recommends hotels in LisbonQuiet, views, the hills, and the classification problem facing Alojamento Local properties.
- BangkokHow AI recommends hotels in BangkokWhy transit proximity is the strongest signal in the city, and what the soi system does to your address markup.
- IstanbulHow AI recommends hotels in IstanbulWhy every answer starts with a district, and how Turkish spelling fragments your property's identity.
How we measure this
Every city guide is based on the same method. We ask ChatGPT, Gemini, Claude and Perplexity the questions travelers actually ask about a city, through their official APIs with live web access, and we look at which properties are named, how they are described, and which sources get cited. AI answers vary between runs, so we run every prompt multiple times rather than treating a single conversation as the result.
You can see a complete example of what that produces in our sample report.
See where your property stands
We ask all four assistants the questions in these guides, live, and report whether your property appears, who gets recommended instead, and exactly what to fix.
Run a free scanNo signup, about two minutes.