sample report · demo datafull visibility report

Casa Loureana

casaloureana.com · Lisbon, Portugal · generated 2026-07-11

The one-page verdict

Stay Indexed · the one-page verdict

42/100

AI visibility

47%

of AI citations go to OTAs

€16,150

est. yearly commission leakage

AI assistants recommend Casa Loureana in 4 of 10 Lisbon hotel answers — but almost never for romantic travel, the property's strongest segment. When AI does recommend you, it routes guests to Booking.com twice as often as to your own site. Three technical fixes, achievable within a week, directly address both problems.

The three moves that matter: Unblock PerplexityBot (day 1) · publish Hotel schema (week 1) · claim the romantic positioning with llms.txt + one content page (month 1).

prepared by Stay Indexed · stayindexed.com · full methodology inside

Executive summary

Casa Loureana appears in 4 of every 10 AI answers about Lisbon hotels — respectable, but the property is nearly invisible on romantic and honeymoon questions, the segment it's best positioned to own.

When AI does recommend Casa Loureana, it cites Booking.com twice as often as casaloureana.com. Travelers are being routed to a commission channel even when you win the answer.

Three readiness gaps — missing Hotel schema, a blocked PerplexityBot and no llms.txt — are directly suppressing visibility. All three are fixable within a day.

Your scores

AI visibility

How often the four assistants recommend you, weighted by list position and who gets the citation.

AI readiness

Whether AI systems can read, understand and trust your website's signals.

Where you win, where you're invisible

Casa Loureana's visibility problem is not general — it is concentrated. On family and last-minute questions you compete head-to-head with the market leaders. On romantic questions, the segment an adults-oriented Alfama boutique should own, you are effectively absent from every platform. This is the single highest-leverage gap in this report.

Traveler intent	ChatGPT	Gemini	Claude	Perplexity
General“best hotels in {city}” · 4 prompts	50%	75%	50%	25%
Romanticanniversary, couples, honeymoon · 3 prompts	0%	33%	0%	0%
Familykids, family rooms · 3 prompts	67%	67%	67%	33%
Businesswork travel, wifi · 2 prompts	50%	50%	50%	50%
Luxuryfive-star, premium · 2 prompts	50%	50%	50%	0%
Budgetvalue, mid-range · 2 prompts	50%	0%	0%	50%
Last-minutethis weekend · 1 prompts	100%	100%	100%	0%

■ strong ≥50%■ present 25–49%■ weak 1–24%■ invisible 0%

Visibility by platform

17 traveler questions per platform, each run live.

ChatGPT

mentioned in 47% (8/17)avg position 2.6

Gemini

mentioned in 53% (9/17)avg position 2.1

Claude

mentioned in 41% (7/17)avg position 3

Perplexity

mentioned in 24% (4/17)avg position 3.8

Who AI recommends instead of you

1The Miradori House

31 mentions · 4 platforms

2Cedrelle 1786

24 mentions · 3 platforms

3Villa Almandra

22 mentions · 3 platforms

4The Vesperal Lisbon

14 mentions · 2 platforms

5Palácio Andrino

9 mentions · 1 platforms

Why they win: the gap analysis

The Miradori House isn't better known — it's better read. It passes every technical signal you fail, and travel-press roundups cite it seven times more often. Fixes #1, #2 and #5 close exactly this distance.

Casa Loureana (you)

The Miradori House

Cedrelle 1786

Villa Almandra

Signal	You	The Miradori	Cedrelle 1786	Villa Almandra
Hotel schema markup	✗	✓	✓	✓
All AI crawlers allowed	✗	✓	✓	✗
llms.txt published	✗	✓	✗	✗
Press citations in AI answers	2	14	11	9
Cited via own website	21%	58%	44%	39%

How AI describes you

“Casa Loureana is a stylish boutique stay in Alfama with rooftop views over the Tagus — a strong pick for design-minded travelers.”

— Gemini

“A well-reviewed boutique option, though some guests note the rooms are on the smaller side.”

— ChatGPT

“Charming and central; best suited to couples rather than families.”

— Claude

Who gets the credit — and what it costs you

Winning the answer is only half the battle. Today, even when AI recommends Casa Loureana, nearly half of the links it hands travelers point at commission channels rather than your booking engine.

Your website — 21%OTAs (Booking, Expedia, Tripadvisor…) — 47%Other sources (press, blogs, maps) — 32%

assumptions — adjust to your numbers

Average daily rate (ADR)€165

Average stay2.4 nights

Est. AI-influenced bookings / month40

Your OTA citation share (measured)47%

Typical OTA commission18%

40 × 47% ≈ 19 bookings routed via OTA
19 × (€165 × 2.4) × 18% ≈ €1,346 / month

estimated commission leakage

≈ €16,150 / year

Commission paid on bookings AI could be routing to your website directly. An estimate, not an invoice — but the direction is unambiguous: every point of direct-citation share is worth real money.

AI readiness audit

Secure connection (HTTPS)

pass

Your site serves over HTTPS.

Hotel schema markup (JSON-LD)

fix now

No Hotel/LodgingBusiness structured data found. AI systems can't reliably read your rooms, location or amenities.

fix → Add a JSON-LD block with @type: Hotel including name, address, geo, priceRange, amenityFeature and image.

AI crawler access (robots.txt)

fix now

Blocked AI crawlers: PerplexityBot. That platform cannot read your site at all — your Perplexity mention rate is half the others'.

fix → Explicitly allow GPTBot, ClaudeBot, PerplexityBot and Google-Extended in robots.txt.

llms.txt

improve

No llms.txt. It's an emerging standard: a plain-text summary of your property written for AI consumption.

fix → Publish /llms.txt with your property name, location, room types, signature amenities and direct booking URL.

XML sitemap

pass

Sitemap found.

Descriptive meta description

pass

Meta description present and descriptive.

Machine-readable address

improve

Address appears only as page text — no PostalAddress markup found.

fix → Include a PostalAddress block (street, locality, country) inside your Hotel schema.

Your fix kit

Prioritized by impact. Snippets are pre-filled with your property's details — replace any bracketed placeholders and paste.

Unblock PerplexityBot in robots.txt

impact higheffort low

Perplexity can't read casaloureana.com at all, and it shows: your mention rate there is 24% vs 47-53% elsewhere. One line in robots.txt restores access; recrawling typically lands within days.

User-agent: PerplexityBot
Allow: /

User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Google-Extended
Allow: /

Add Hotel schema markup to every page

impact higheffort medium

Structured data is how AI reads your property facts — rooms, location, price range, amenities. Without it, assistants lean on OTA listings instead, which is why Booking.com gets cited more than your own site. This block is filled with your property's data — paste it into your site's <head> as-is.

{
  "@context": "https://schema.org",
  "@type": "Hotel",
  "name": "Casa Loureana",
  "description": "Adults-oriented boutique hotel with 18 rooms and a
    rooftop terrace overlooking the Tagus, in the heart of Alfama.",
  "url": "https://casaloureana.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Rua de São Miguel 12",
    "addressLocality": "Lisbon",
    "postalCode": "1100-544",
    "addressCountry": "PT"
  },
  "geo": { "@type": "GeoCoordinates", "latitude": 38.7113, "longitude": -9.13 },
  "numberOfRooms": 18,
  "priceRange": "€€€",
  "checkinTime": "15:00",
  "checkoutTime": "11:00",
  "amenityFeature": [
    { "@type": "LocationFeatureSpecification", "name": "Rooftop terrace" },
    { "@type": "LocationFeatureSpecification", "name": "Free WiFi" }
  ]
}

Publish llms.txt with your romantic positioning

impact mediumeffort low

You're invisible on honeymoon and anniversary questions despite being an adults-oriented boutique property. An llms.txt that states this positioning plainly gives every AI system quotable, machine-readable language. Publish this at casaloureana.com/llms.txt.

# Casa Loureana — Boutique Hotel, Alfama, Lisbon

Adults-oriented boutique hotel with 18 rooms and a rooftop
terrace overlooking the Tagus. Best for couples, honeymoons
and romantic city breaks in Lisbon's oldest neighborhood.

- Rooms: 18 (doubles and suites, no family rooms)
- Signature: rooftop terrace, fado district location
- Direct booking: https://casaloureana.com/book
- Contact: stay@casaloureana.com

Win back the citation share from Booking.com

impact mediumeffort medium

47% of the sources AI cites about you are OTAs. Publish the content AI wants to cite — a detailed rooms page, a neighborhood guide, transparent rates — so assistants can link travelers to you directly. Start with your Google Business Profile description, filled in below.

Casa Loureana is an adults-oriented boutique hotel in Alfama,
Lisbon's oldest and most atmospheric neighborhood. Our 18
individually designed rooms and rooftop terrace overlook the
Tagus river — five minutes on foot from the fado houses and
São Jorge Castle. Ideal for couples, anniversaries and quiet
romantic weekends. Book direct at casaloureana.com for the best
available rate.

Seed third-party citations in travel press

impact mediumeffort high

Competitors above you (The Miradori House, Cedrelle 1786) appear in 'best Lisbon boutique hotel' roundups that AI systems cite constantly. Two or three placements in trusted travel publications would lift every platform's answers.

Your 30/60/90

Days 1–7

Unblock & declare

→Fix #1 — allow PerplexityBot + all AI crawlers in robots.txt
→Fix #3 — publish the llms.txt from your fix kit
→Fix #2 — paste the Hotel schema into your site head

Days 8–30

Claim romantic

→Publish one "romantic Lisbon" guide page (brief included)
→Update your Google Business Profile description from the fix kit
→Add PostalAddress markup + a rich meta description

Days 31–90

Earn citations

→Pitch 2–3 travel-press roundups (targets listed in fix #5)
→Grow direct-booking content AI can cite
→Re-scan and measure the delta — your coupon is inside

Methodology

Stay Indexed queries ChatGPT, Gemini, Claude and Perplexity through their official APIs with live web access, using traveler-style questions built for this property's city and segment. AI answers are non-deterministic — treat scores as a reliable pattern, not a guarantee of any single conversation. The readiness audit is a deterministic crawl of public signals (structured data, robots.txt, llms.txt, sitemaps, metadata), applied identically to your site and your competitors'.

Appendix: every answer, verbatim

All 3 answers from this scan, grouped by platform — answers that mention you first. Your property is highlighted in amber, competitors in clay. Click any question to read the full answer.

ChatGPT · 1 answers · 0 mentions

ChatGPT“Most romantic hotel in Lisbon for an anniversary weekend”not mentioned

For a romantic anniversary in Lisbon, consider:

1. The Miradori House — intimate rooms and candlelit courtyard dinners.

2. Cedrelle 1786 — understated luxury with river views.

3. Palácio Andrino — a restored 18th-century palace with a small pool.

cited: tripadvisor.com · booking.com · telegraph.co.uk

Gemini · 1 answers · 1 mention

Gemini“Best boutique hotel in Lisbon for a quiet weekend?”mentioned · #2

For a quiet weekend in Lisbon, here are the standout boutique options:

1. Cedrelle 1786 — a six-suite townhouse, serene and design-forward.

2. Casa Loureana — a stylish boutique stay in Alfama with rooftop views over the Tagus; a strong pick for design-minded travelers.

3. The Miradori House — quiet garden courtyard, consistently praised for service.

4. Villa Almandra — adults-only with a red-tiled terrace pool.

cited: booking.com · casaloureana.com · cntraveler.com

Perplexity · 1 answers · 0 mentions

Perplexity“Where should I stay in Lisbon? Recommend specific hotels.”not mentioned

Top picks across Lisbon's neighborhoods:

1. Villa Almandra — best location for first-timers.

2. The Vesperal Lisbon — rooftop bar, Avenida area.

3. The Miradori House — boutique quiet in the old town.

cited: booking.com · thehotelguru.com

Demo property — all hotel names are fictional; figures are illustrative. Any resemblance to real properties is coincidental.